![]() In January, the mansion was put on the block for $200 million. Hugh Hefner and Rizvi Traverse Management, the private equity firm that owns a majority stake in the company, decided last week to weigh bids for the entire company. The iconic brand’s assets include its money-losing monthly magazine, its profitable licensing operation and the LA-based Playboy Mansion. Playboy Enterprises will have to pull a rabbit out of its hat if it hopes to fetch $500 million for the company, industry insiders said. Playboy Bunny, Disney chipmunk, Pentagon leaker: How Forbes female billionaires got started Playboy Claudia Conway is latest gal to think getting naked is a feminist act Olympic speed skater reveals Playboy slid into her DMs ![]() Playboy heir Marston Hefner defies wife with OnlyFans - to fund his Pokemon hobby
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